Honest Signals: How They Shape Our World (Bradford Books). Alex Pentland

Honest Signals: How They Shape Our World (Bradford Books)


Honest.Signals.How.They.Shape.Our.World.Bradford.Books..pdf
ISBN: 0262162563,9781435665668 | 201 pages | 11 Mb

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Honest Signals: How They Shape Our World (Bradford Books) Alex Pentland
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From School Library Journal

Designated by Newsweek in 1997 as one of the 100 Americans most likely to shape the century, Pentland (director, Digital Life Consortium, MIT) introduces a fascinating new way to understand how we read our social environment. To gather scientific data, Pentland has devised the "sociometer," an ingenious instrument for measuring the ways in which humans communicate by "honest," or unconscious, signaling. This device allows Pentland to track social networking by measuring four kinds of signals: influence, mimicry, activity, and consistency. He argues that the influence each person has in social interactions, the reflexive copying of gestures, increased levels of activity when mutual interest occurs, and the consistency of emphasis and timing contribute to our unconscious, hardwired paths of communication. Pentland's lucid treatment of complicated psychobiological principles effectively enables lay readers to grasp difficult but significant concepts. Moreover, his appendixes provide full descriptions of the relevant research methodology. Similar in scope to Malcolm Gladwell's Blink: The Power of Thinking Without Thinking, Pentland's book is better-suited and recommended for university collections.—Lynne F. Maxwell, Villanova Univ. Sch. of Law Lib., PA
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Review

"A technology poised to change the world." Technology Review

Alex (Sandy) Pentland is a leader in organizational engineering, mobile information systems, and computational social science. He directs the MIT Media Lab's Digital Life Consortium, a group of more than twenty multinational corporations exploring new ways to innovate, and is Founder of MIT's Legatum Center for Development and Entrepreneurship, established to support aspiring entrepreneurs in emerging markets. In 1997, Newsweek magazine named him one of the 100 Americans likely to shape the century.

"A technology poised to change the world."-- Technology Review

"A new understanding of organizational effectiveness." -- Strategy+Business

"A new understanding of organizational effectiveness." Strategy+Business

"Pentland's lucid treatment of complicated psychobiological principles effectively enables lay readers to grasp difficult but significant concepts... Similar in scope to Malcolm Gladwell's Blink: The Power of Thinking Without Thinking, Pentland's book is better-suited and recommended for university collections." Library Journal



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